VP of Sales & Marketing

VP OF SALES & MARKETING

At BOS Innovations, we’re not just developing solutions; we’re defining the future of industrial automation. As a company, we thrive on the integration of leading-edge technologies and foster an environment that empowers personal and professional growth. With a collaborative culture and a commitment to developing talent, BOS offers unmatched opportunities for career advancement, allowing you to find the perfect role that aligns with your skills and aspirations. Join us to contribute to innovative projects and take your expertise to new heights.

Job Type: Full-Time

Location: Lexington, KY, United States

About the Role

As the VP of Sales and Marketing at BOS Innovations, you will lead the strategic growth and market positioning of our organization across North America and beyond. This executive-level role is responsible for driving revenue generation, brand visibility, and customer acquisition by aligning high-performing sales strategies with innovative, insight-driven marketing initiatives. You’ll oversee a talented team of sales and marketing professionals while working cross-functionally with leadership, engineering, and operations to ensure a unified go-to-market approach that reflects BOS’s cutting-edge automation solutions. With a dual focus on expanding market share and deepening customer relationships, you will be instrumental in shaping BOS’s future in industrial automation. This is an opportunity to lead from the front—developing high-impact strategies, building strategic partnerships, and guiding BOS’s vision for sustainable growth and industry leadership.

RESPONSIBILITIES

• Strategic Sales Leadership in Automation: Develop and execute a scalable sales strategy that positions BOS Innovations as a leader in advanced manufacturing and industrial automation. Identify growth opportunities across strategic industries such as automotive, robotics, packaging, and general manufacturing. Guide the sales team in building strong pipelines, managing complex solution-based sales cycles, and driving sustainable revenue growth through value-driven automation offerings.
• Marketing Strategy & Industry Positioning: Lead the creation and execution of integrated marketing strategies that communicate BOS’s automation expertise and technological leadership. Oversee branding, digital presence, product marketing, and content development that resonate with decision-makers in engineering, operations, and C-suite roles across target industries. Champion thought leadership initiatives, industry events, and media relations to expand market visibility and build trust with technical buyers.
• Team Leadership & Organizational Development: Build and lead a high-performing Sales and Marketing team focused on accountability, collaboration, and innovation. Foster a performance-driven culture that values continuous learning, customer-centricity, and technical understanding of BOS’s automation solutions. Mentor emerging leaders and collaborate with HR to support recruitment, onboarding, and professional growth of commercial talent.
• Cross-Functional Collaboration for Customer Success: Partner with Engineering, Solutions, and Project Management teams to align customer expectations with BOS’s capabilities in custom automation and machine integration. Support proposal development and solution design by ensuring market relevance, competitive positioning, and clear communication of value. Maintain strong relationships with strategic accounts, contributing to long-term client success, upselling opportunities, and lifecycle value delivery.
• Analytics, Insights & Market Intelligence: Use data-driven insights to monitor performance across sales, marketing, and customer engagement touchpoints. Regularly assess industry trends, competitor movements, and emerging technology areas to anticipate market shifts and refine strategic plans. Report on KPIs and business development milestones to the executive team, contributing to high-level decision-making and strategic alignment.

This description reflects management’s assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned. BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Your interest in this opportunity is appreciated. Applicants must be eligible to work in Canada. Only those applicants selected for an interview will be contacted.

About You

You are a visionary sales and marketing leader with a proven ability to drive growth, build high-performing teams, and lead market expansion initiatives across borders—specifically within the advanced manufacturing and industrial automation sector. With experience overseeing both strategic marketing and multi-region sales operations in technical B2B environments, you bring a unified, results-driven approach to business development that resonates with engineering and operations stakeholders.

Your leadership style fosters collaboration, alignment, and execution, ensuring that teams stay focused on delivering measurable outcomes within complex sales cycles and high-value, solution-based offerings. Your entrepreneurial mindset and operational insight equip you to build new markets—such as BOS USA—from the ground up, while embedding company values and sustaining cultural integrity across locations. You are highly effective at balancing long-term strategy with hands-on leadership, excelling at customer engagement, marketing performance, and cross-functional collaboration that fuels sustainable growth in the automation industry.

About BOS Innovations

For over 25 years, BOS Innovations has delivered industrial automation solutions that address the complex challenges faced by manufacturers in automotive, mining, energy, defense, and general industries. Our collaborative approach and advanced technology pave the way for future advancements and profitability.

Benefits Of Working At BOS

Rewarding and Innovative Contribution to Society

High Performance, Forward Thinking Team

Mentorship and Leadership Programs

Flexible Work Hours

Competitive Salary

Health Benefits Program

Annual Profit Sharing

RRSP Employee/Employer Matching Program

Banked Hours Program

Staff appreciation lunches & Socials

Career planning & goal setting

Employee Recognition Programs

Performance Appraisal Program

BOS Promotional Clothing

Employee Assistance Program